CottonSofts is the proud primary sponsor of BCNZ because:

  • Bowel cancer is about as serious as it gets; it’s the most common cancer affecting both men and women in New Zealand
  • Every year about 1,200 New Zealanders die (four times the road toll) and almost 3,000 are diagnosed with bowel cancer
  • Along with Australia, we have the highest occurrence of bowel cancer and death from the disease in the developed world.

Show You Care this May and June

From early May pick up one of these specially marked CottonSofts packs to donate $0.20cents to BCNZ to raise funds for Bowel Cancer Awareness Month in June. Be in quick as these are limited-edition packs.

Donate to BCNZ

Visit the BCNZ website to make a donation and find out more about symptoms, treatment and prevention.

Support BCNZ on social media

On Facebook, Twitter and / or Instagram, post this message and encourage your followers to share it: Every year, bowel cancer kills 1,200 Kiwis. Buy CottonSofts or donate to and #Showyoucare

Only 100,000 specially marked packs will be produced*

In May 2013, Cottonsoft became a proud sponsor and supporter of Bowel Cancer New Zealand (BCNZ). The charity, founded in 2010 by a group of people affected by bowel cancer, with the support of clinicians, is committed to improving bowel cancer awareness among the general public and health professionals.

The charity aims to provide clear, up-to-date information about the disease, symptoms, what to do if diagnosed and treatments.

The long term partnership with BCNZ will see a collaborative approach to projects, including spreading the awareness message during the charity’s 2013 Bowel Cancer Awareness Week (3-9 June 2013) and future events. Cottonsoft shares BCNZ’s aim to raise awareness of the disease with frank discussion, education and drive to improve the screening process across the country.

The statistics on bowel cancer in New Zealand alone are startling:

  • Each year, more than 1,200 New Zealand lives are lost to bowel cancer and almost 3,000 New Zealanders are newly diagnosed - making it our most common cancer affecting both men and women.
  • Bowel cancer is also New Zealand’s second most deadly cancer. Currently, New Zealanders diagnosed with bowel cancer have only a 55% chance of surviving more than five years. BCNZ believes that this could increase, conservatively, to a 75% chance with improved screening and treatment, as well as heightened public awareness of symptoms and the importance of early diagnosis. If there are delays in diagnosis or treatment, the cancer can spread and chances of survival are reduced.

Watch this space for further information about Cottonsoft’s partnership with BCNZ and how we are getting behind the cause.

For more information on BCNZ and how you can donate to the cause, please visit

Cottonsoft's "Give a Crap" bowel cancer campaing raises awareness and donations

Read the following to learn more about Cottonsoft's involvement.

The legacy of two brave kiwis

This time last year the Cottonsoft team was ramping up efforts to raise awareness and promote conversation about bowel cancer through our Christmas-themed ‘I Give A Crap’ campaign.

Thank you for giving a crap

With more than 10,000 YouTube hits on our ‘I Give a Crap’ video, several well-known Kiwis supporting the cause and widespread coverage of the campaign including TV1’s Seven Sharp and the New Zealand Herald, I believe that ‘I Give a Crap’ has been a resounding success.

Why we all need to ‘give a crap’ this Christmas

Bowel cancer – it’s the most common cancer affecting both men and women in New Zealand with more than 3,000 cases diagnosed each year.

Do you Give a Crap this Christmas?

New Zealanders are being asked to show they ‘give a crap this Christmas’ by talking to their loved ones about the dangers of bowel cancer. It is the most common cancer affecting both men and women in New Zealand, with almost 3,000 cases diagnosed each year.

I Give a Crap This Christmas

Campaign featuring some of New Zealand’s most recognisable faces

Business leader’s personal connection to bowel cancer

Typically occupying the minds of business leaders are long to-do lists, budgets, production schedules and profit-making business plans. But one busy manager in New Zealand is mindful of a topic that won’t be found on any list or agenda; the devastating impact of bowel cancer...

Cottonsoft & Beat Bowel Cancer Aotearoa, Kim Calvert’s personal story

We’ve chosen to support Beat Bowel Cancer Aotearoa through Cottonsoft as a major community support project which aligns with our core product range...

Beat Bowel Cancer Aotearoa

In May 2013, Cottonsoft became a proud sponsor and supporter of Beat Bowel Cancer Aotearoa (BBCA).

Cottonsoft sponsors Beat Bowel Cancer Aotearoa

In May 2013, CottonSofts became a proud sponsor and supporter of Beat Bowel Cancer Aotearoa (BBCA).